WhatsApp supports two different types of messages:

Template Message: WhatsApp Template messages use pre-approved message templates for outbound notifications like delivery alerts and appointment reminders. They cannot be used for marketing. You must use a WhatsApp Template Message if more than 24 hours have elapsed since the user last responded to you. Any other type of message will fail.

Session Messages: WhatsApp Session messages are any messages sent and received in response to a user-initiated message to your application. A messaging session starts when a user sends your application a message and lasts for 24 hours from the most recently received message. You can wait for users to message your app, or you can send a Template Message (see left) to invite the user to respond. See below some common examples of how to invite users to message your app.


We tried to make WhatsApp pricing as simple as possible!

Pay as you go

Pay per message based on the destination country and type of message you’re sending. Pay-as-you-go pricing makes sure you only pay for what you use.


WhatsApp Template Message Pricing



WhatsApp charges a per message fee to send Template messages. This price depends on the destination country. unifonic charges a separate flat-rate per message platform fee for any and all countries.




Customized Bundles


We can also provide customized bundles to meet your business needs, to get a customized quotation email us at

Have more questions? Submit a request


Powered by Zendesk